Become A Partner

Choosing the right Partners matters — to us and to the customers we serve.

Lakeland works hard to build and protect a strong brand. We’re selective about who represents our products because our goal is to uphold the customer experience at every touchpoint.

Our goal is to Make Life Easier for Farmers & Ranchers

What We Stand For

Our Science

Research-backed solutions

Our Quality

Premium products only

Our Passion

Dedicated to livestock

Our Integrity

Trust in every interaction

Two Paths to Partnership

We offer two distinct partnership opportunities based on your business model and goals. Both paths require a shared commitment to excellence.

Business Partner

Ideal Stocking Partner Fit

For retail locations ready to maintain inventory and serve customers directly.

Passionate about making life easier for their local farm and ranch community.

Owns a farm or feed store with space to stock and display product on-site.

Highly motivated to grow their business while offering innovative solutions to local ranchers.

Able to purchase and hold larger inventory, as Lakeland offers free shipping on orders over $20,000.

Eager to learn and fully engage in Lakeland training.

Willing to collaborate closely with their Lakeland Territory Manager to educate customers.

Genuinely passionate about supporting and strengthening the ranching industry.

Apply as Stocking Partner

Community Advocate

Ideal Non-Stocking Partner Fit

For farm families and local influencers who champion Lakeland products.

Passionate about making life easier for their local farm and ranch community.

Uses Lakeland equipment in their own operation and is part of the Lakeland farm family.

Well connected within their local ranching community and actively encourages others to choose Lakeland.

Willing to collaborate with their Lakeland Territory Manager to help educate customers.

Deeply committed to helping the ranching industry succeed.

Apply as Non-Stocking Partner

Reach out to see if there is a dealership opportunity in your neck of the woods!

If you think you fulfill the criteria of an ideal fit partner…
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